Allow me to introduce myself

Belinda Smetana

Thanks for stopping by.

My name is Belinda. An advocate for Sustainable Fashion and responsible travel. I am also the founder of Eco Fashion Week AfricaEco Fashion Week Africa is dedicated to utilizing this week to not only make a positive impact on the environment but also educate people of all ages about the significant issue of textile waste through a series of intergenerational events and engaging workshops.

After watching THE UGLY TRUTH OF FAST FASHION by Hasan Minhaj and THE TRUE COST a documentary about the clothes we wear, I started doing my research on fast fashion industry which led me to doing further research on the negative environmental impact of the two things I love which is Fashion and Travel. I was appalled that something that brought me so much joy could cause great harm to the environment and bring pain to a fellow human being. I have gained some insight but still learning a lot. 

This is a safe home for anyone who loves tasteful style, enjoys travel, loves taking care of their mind, body & soul and would like to do so with less negative impact to the environment and its habitat.

I use this  platform to encourage others to move to sustainable fashion and travel by sharing my journey. The goal is to show that it’s okay to take baby steps towards a more conscious lifestyle because no one adopts a fully sustainable lifestyle overnight.

I am constantly educating myself on climate change and the importance of sustainability and human rights in travel and fashion industry so if you have any learning resources and sources, please share with  me on

Visit website Homepage HERE.


I love working with brands and creating valuable high-quality content. Since making this switch to sustainability, I am now strictly collaborating with very few brands that focus on sustainability and innovation. I will never recommend a brand, service or product if I have never tried it and don’t like it. 

To find out if your brand fits my audience, let’s chat on

Below are some successful collaborations.

Let’s connect on my social media pages below.