Hello again sustainable fashion lovers, this week we will be looking at some sustainable fashion terms you should know.
How is your sustainable fashion journey so far? If you haven’t joined, it’s so easy to begin your journey. I created some very easy to follow instructions on 5 steps towards sustainable fashion on a budget and Beginners Tips For Living A Sustainable Lifestyle. Please have a look when you can.
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If you’re already in the sustainable fashion space, you must be familiar with most of these terms. If not, this is the best time to familiarise yourself with these words because they are often used in the world of Sustainable Fashion.
This is the act of portraying that an organisations product is environmental friendly for the sake of marketing. Read more on the 7 sins of Greenwashing
Sourcing fashion items with less to no negative impact to the environment. This term is making headlines everywhere including being used as a marketing buzzword by fast fashion brands.
This is a new term. It’s when an institution, corporate, or an individual jumps on social movements to increase their sales but still cause harm to the environment and marginalised communities. Read more on wokewashing.com
Producing the newest trends as fast as possible. More details on What is Fast Fashion?
The opposite of fast fashion which means a more mindful way of shopping which prioritizes people and and the planet.